We create brands people connect with, remember, and feel proud of.
Design is the difference between being seen and being remembered.
Your brand is more than a logo. It's the feeling people carry when you're not in the room.
Great design does more than look beautiful.
It creates connection, builds recognition, and helps brands grow with purpose and lasting impact.
We design brands people feel something for.
Through strategy and craft, we help businesses stand out, be remembered, and make life better.
Wine · Brand Identity & Packaging
Brand identity and packaging for one of the Okanagan's most distinctive labels, refined, elegant, and unmistakably South Okanagan.
Wine · Brand Identity & Packaging
Label and packaging design for the celebrated Artist Series, each vintage paired with original artwork, unified by one refined brand system.
Tourism · Destination Marketing
Destination marketing and creative direction for BC's premier wine tourism region, connecting visitors to the South Okanagan.
Food & Beverage · Brand Identity
A warm, colourful brand identity for a Sea to Sky bakery, playful, appetizing, and full of character.
Hospitality · Brand Identity · Award Winner
An award-winning identity built around an elegant monogram and songbird, refined, timeless, and full of warmth.
Community · Brand Identity
A natural, organic identity for a Vancouver Island community hub, rooted in the arbutus tree and the coast it calls home.
South Okanagan, BC
As Director of Sales & Marketing, Sue built and led the full brand and marketing program for one of BC's most celebrated wineries. The result was a world-class guest experience welcoming over 34,000 guests annually, growing sales by 30%, and a hospitality benchmark for the South Okanagan wine region.
See All WorkFrom brand strategy to full visual identity systems. We do the thinking and the making so your brand is always working for you.
The thinking behind the feeling. We uncover what makes your brand uniquely yours and build the foundation every decision stands on.
Learn moreLogo, colour, typography, and every visual element that makes your brand instantly recognizable and deeply felt.
Learn moreAward-winning packaging that earns its place on shelf and in the hands of customers who are proud to share it.
Learn moreAlready established but feeling stuck? We help mature brands evolve with confidence, preserving what works while elevating what doesn't.
Learn more"Sue has a rare gift. She understands your business, your people, and your story, and she translates all of that into a brand that genuinely feels like you. The work holds up years later because it was built on something real."
WhiteWater Cooks · BC