From the strategy that grounds your brand to the packaging that earns a second glance on shelf. 18+ years of experience, internationally awarded work, and a genuine commitment to craft at every step.
Deep experience across the sectors where lifestyle, emotion, and community intersect.
Wine & Hospitality
Wineries, tasting rooms, restaurants, boutique hotels, and hospitality businesses.
Tourism & Destination
Tourism operators, destination marketing, outdoor adventure, and visitor experience.
Food & Beverage
Packaged goods, culinary brands, producers, and consumer food businesses.
Fashion & Lifestyle
Fashion, beauty, wellness, interiors, and boutique consumer lifestyle brands.
Community & Nonprofit
Associations, nonprofits, community organizations, and public engagement campaigns.
Arts & Culture
Artists, galleries, cultural organizations, music, photography, and creative community.
Home & Retail
Home, garden, renovation, retail, specialty products, and stationery brands.
Health & Wellness
Wellness, fitness, personal care, caregiving, and professional health service providers.
Before a single mark is drawn, we do the thinking. Brand strategy is the invisible architecture behind every successful brand: the positioning, the purpose, the promise, and the personality that everything else is built on. Without it, design is just decoration. With it, design becomes power.
With an Executive Diploma in Sales & Marketing from UBC and 18+ years of strategic brand work across BC, Sue brings academic rigour and real-world market experience to every brief. We work closely with you to uncover what makes your business uniquely yours and build the foundation every future brand decision stands on.
Your visual identity is the face of your brand, and first impressions are everything. We design complete visual identity systems that are distinctive, purposeful, and built to last across every medium and every moment. Logo, colour, typography, photography direction, and every visual element crafted to make your brand instantly recognizable and deeply felt.
The proof is in the longevity: 99% of BrandsBC's clients have been referred. That's what happens when design is grounded in strategy rather than trend.
Packaging is often the first and only moment a product has to make its case. It needs to stop someone mid-aisle, tell the brand's story in seconds, and earn the sale. BrandsBC has been designing packaging that does exactly that for over 18 years, with work recognized internationally across food, beverage, wine, and consumer goods.
Awards include Brand Packaging Magazine USA (Realtreats Kettle Korn, 2010), Global Wine Packaging & Design Competition New York (2001), Beverage Packaging Global Design (2000), Package Printing Excellence Award (2000), BC Wine Label Award (2002), and Packaging Association of Canada (2001).
Tourism branding is about creating desire, inspiring people to go somewhere, experience something, and come back. BrandsBC brings years of hands-on experience in BC's tourism and wine country sector, including destination marketing for Oliver Osoyoos Wine Country and event programming at Tinhorn Creek Vineyards.
We help tourism operators, destination marketing organizations, hospitality brands, and visitor experience businesses find their voice, tell their story, and connect with the travellers they want to attract.
A great brand needs great campaigns to bring it to life in the world. Campaign development at BrandsBC is rooted in strategy. We start with a clear objective and work backwards to the creative idea that will move people to act, from seasonal promotions and product launches to community events and ongoing social campaigns.
Community organizations, nonprofits, downtown associations, and local institutions often have the most important stories to tell and the most underserved brand presence. BrandsBC has worked with community organizations across BC to help them communicate with clarity, earn pride, and engage the people they serve.
For established businesses that have outgrown their original identity, a brand refresh is the opportunity to evolve with intention, preserving what works while elevating what doesn't.